
Zeekr is led by a strong executive team pushing Chinese innovation into global markets.
If you’re asking, “Who is the CEO of Zeekr?” , the answer is:
✅ The CEO of Zeekr is An Conghui (安聪慧)
An Conghui has been leading Zeekr since its launch in 2021 and also serves as President of Geely Auto Group , making him one of the most influential figures in China’s automotive industry .
In this article, we’ll explore who leads Zeekr, their background, and how this leadership is shaping the brand’s future in the global electric vehicle market .
What Is Zeekr?
Zeekr is a premium electric vehicle brand launched under Geely Auto Group in 2021. It was created to compete directly with high-end EV brands like Tesla, BMW iX, and Polestar , offering:
- 🚘 High-performance electric cars
- ⚡ Advanced battery and fast-charging tech
- 🧠 Smart interiors with AI integration and OTA updates
- 🌍 Expansion into Europe, the Middle East, and Southeast Asia
Zeekr quickly gained attention with its flagship model — the Zeekr 001 , a luxury GT-style electric hatchback that blurred the line between sedan, wagon, and SUV.
Who Is the CEO of Zeekr?
🔑 CEO : An Conghui (安聪慧)
- 📌 Position : President of Geely Auto Group and CEO of Zeekr
- 🏢 Company : Geely Holding Group / Zeekr
- 📍 Based In : Hangzhou, China
- 👨💼 Career Background : Longtime executive at Geely, instrumental in brand strategy and international expansion
An Conghui is known for his strategic vision in electrification, design, and global brand positioning . Under his leadership, Zeekr has grown rapidly both domestically and internationally .
About An Conghui – The Man Behind Zeekr
🧾 Full Name | An Conghui (安聪慧) |
📅 Born | 1973 |
🎓 Education | MBA from Tsinghua University |
🏢 Current Role | President of Geely Auto Group and CEO of Zeekr |
📈 Experience | Over 20 years in the automotive industry, key role in Geely’s growth and acquisitions |
An Conghui has played a central role in Geely’s transformation into a global automaker , including the acquisition of Volvo Cars , development of Lynk & Co , and launch of Zeekr .
He is widely respected in China’s auto industry for his visionary leadership and aggressive push toward electrification and smart mobility .
Zeekr’s Leadership Structure
While An Conghui is the public face and driving force behind Zeekr, the brand also benefits from a global executive team , especially in design and engineering:
🧠 Chief Design Officer | Stefan Sielaff (ex-Audi designer based in Gothenburg, Sweden) |
⚙️ Chief Technology Officer | Ning Fujin (Geely Group CTO) |
🌍 International Sales Director | Team based in Europe and UAE |
This blend of Chinese business leadership and European design/tech expertise helps Zeekr maintain a global outlook while staying rooted in China’s manufacturing and innovation ecosystem .
How An Conghui Is Shaping Zeekr’s Future
Under An Conghui’s leadership, Zeekr is being positioned as:
- 🚀 A premium EV brand competing with Tesla and traditional luxury automakers
- 🧪 A pioneer in 800V ultra-fast charging and battery-swapping technology
- 🌐 A globally expanding brand with presence in Europe, the Middle East, and Southeast Asia
- 🤝 A brand that leverages Geely’s global partnerships , including Volvo and Polestar
His approach combines aggressive R&D investment , international design influence , and strategic pricing to challenge established players in the EV space.
Popular Zeekr Models Under An Conghui’s Leadership
1. Zeekr 001

- Class: Luxury GT Electric Hatchback/SUV
- Range: Up to 745 km (WLTP)
- Performance: 3.8 seconds 0–100 km/h (dual motor version)
- Tech Highlights: Air suspension, 800V fast charging, OTA updates
The Zeekr 001 set the tone for the brand’s performance-first, premium feel strategy.
2. Zeekr X / Zeekr 007 (New for 2025)

- Class: Compact luxury SUV and sedan
- Smart Tech: AI-powered assistant, Level 2+ autonomous driving
- Design: Flush door handles, panoramic roof, futuristic styling
These models are expanding Zeekr’s reach into the mass-market premium EV segment .
Final Thoughts
So, who is the CEO of Zeekr? The answer is An Conghui , a seasoned automotive executive who has helped shape Geely’s rise as a global player and now leads Zeekr’s charge into the premium EV space .
With his leadership, Zeekr is not just another Chinese car brand — it’s becoming a serious contender in the global EV market , offering high-tech performance at competitive prices .
Whether you’re in Beijing, Berlin, or Dubai , keep an eye out — Zeekr is not only growing fast, but it’s doing so under the guidance of one of China’s most forward-thinking automotive leaders .
Frequently Asked Questions (FAQ)
Q: Who is the CEO of Zeekr?
A: The CEO of Zeekr is An Conghui (安聪慧) , who also serves as President of Geely Auto Group.
Q: Who owns Zeekr?
A: Zeekr is owned by Geely Auto Group , which is part of Geely Holding Group , a major Chinese automaker.
Q: Are Zeekr cars made in China?
A: Yes, all current Zeekr models are built in China , using Geely’s SEA platform .
Q: Does Zeekr sell cars outside China?
A: Yes, Zeekr is expanding to Europe, the Middle East, and Southeast Asia .
Q: Who designs Zeekr cars?
A: Zeekr cars are designed by a global team based in Gothenburg, Sweden , led by former Audi designer Stefan Sielaff.